Shopping Icon Guide. Discover what each shopping icon means - from dietary needs to lifestyle preferences, so you can shop with confidence and ease.

Club Fx

This product meets our Fx™ (food as medicine) criteria as a whole food, whole food derivative, or smart alternative to more conventional products. It is made with healthier oils, contains minimal added sugar, and is free of inflammatory fats and artificial colors, sweeteners and preservatives. 

Dairy Free

The packaging states that the product contains no milk or milk-derived ingredients, as per FDA guidance for allergen labeling.

Egg Free

The product contains no eggs or egg-derived ingredients, consistent with FDA allergen labeling standards.

Gluten Free

The packaging states this product meets FDA standards for "gluten free," meaning the product contains less than 20 parts per million of gluten.

Halal

The product was prepared following Islamic dietary practices. Certification standards may vary by certifier.

Heart Health

As claimed on the label, the product meets FDA guidelines for low saturated fat and cholesterol, which may help reduce heart disease risk when consumed as part of a healthy diet.

High Fiber

Per the label, this product provides at least 20% of the Daily Value (DV) of fiber per serving according to the FDA definition for High Fiber.

Keto Friendly

The label claims that this product contains low net carbohydrates and alignment with ketogenic diet principles. Not currently defined by the FDA.

Kosher

This kosher claim signifies certification that the product meets Jewish dietary law requirements. Standards vary by certifying agency.

Lactose Free

The product is lactose free, meaning it contains no detectable lactose. This claim follows FDA guidance for voluntary labeling to help those with lactose intolerance.

Low Sodium

Per the label and FDA standards, a "low sodium" product contains 140 mg or less of sodium per serving.

No Added Sugar

Per the label, the product has no sugar added during processing, and any sugar present is naturally occurring. This meets FDA labeling requirements for "no added sugar."

No Artificial Flavors

According to the packaging, the product does not include artificial flavorings, as defined by the FDA (i.e., flavoring not derived from synthetic sources).

No High Fructose Corn Syrup

Labeled by the manufacturer to indicate the product is made without high fructose corn syrup, in alignment with consumer demand and accurate ingredient disclosure.

No Synthetic Colors

The packaging states this product contains no synthetic (artificial) color additives. This is consistent with consumer labeling practices and FDA ingredient labeling requirements.

Non GMO

Claimed on the packaging by the manufacturer and typically verified by a third party, such as the Non-GMO Project.

Organic

As shown on the package and certified by USDA-accredited agencies, this product meets National Organic Program standards for organic farming and production practices.

Paleo

The label states the product is paleo-friendly; which typically means it contains no grains, dairy, legumes, or processed additives. This is a manufacturer-defined claim.

Peanut Free

The label indicates this product is free from peanuts, in line with FDA allergen labeling requirements. May be produced in a peanut-free facility, but always check allergen warnings.

Preservative Free

The label claims this product does not include added chemical preservatives, in accordance with FDA labeling guidance for "no preservatives."

Soy Free

The label states the product contains no soy or soy-derived ingredients.

Sugar Free

The product contains less than 0.5 grams of sugar per serving, in line with FDA regulations.

Vegan

Per the label, the product contains no animal products or by-products. This claim is not regulated by the FDA, so definitions may vary by brand or certifier.

Whole Grain

According to the package label, this product contains whole grains, meaning it includes all parts of the grain kernel. 



Disclaimer:

Manufacturers may occasionally update or reformulate their products, which can result in changes to ingredients, nutrition, or product features. Therefore, the actual product you receive may differ from what is listed on our website. For the most accurate and up-to-date information, please refer to the product packaging. If you have allergies or specific dietary needs, always review the product label before consuming. Do not rely solely on the information provided online. Heinen’s does not endorse any specific diet.

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